24 November 2020

THE LANDS OF GIACOMO PUCCINI AT YARE 2020. THE PRESENTATION OF THE PROJECT THAT ENHANCES THE TERRIOTRY AND ITS BEAUTIES TO THE AUDIENCE OF YARE 2020 THANKS TO THE CHAMBER OF COMMERCE OF LUCCA AND LUCCA PROMOS

 

From the city of Lucca to the mountains of the Garfagnana region, passing through the Serchio valley and the Piana di Lucca up to Viareggio and the Versilia area where freedom and tranquility mix with the beauty of the landscape. The lands of Giacomo Puccini is the project about Lucca and its province that will be presented to the audience of YARE (Yachting Aftersales and Refit Experience).

The digital edition of the international appointment dedicated to the yachting industry is scheduled on the 26th and 27th of November. The event will be the occasion to promote the local excellences and the territory thanks to the campaign promoted by the Chanber of Commerce of Lucca in cooperation with Lucca Promos and the support of the Cassa di Risparmio di Lucca Foundation.

The opportunity for NAVIGO – organizer of YARE – to show the tourist potential and attractiveness of Lucca and surroundings to all the audience and the speakers of the event, including captains, influencers, bloggers who will moderate the workshops along with the industry experts.

A diverse and heterogeneous region rich in history, culture, environmental attractions and endless destinations for food and wine lovers, with an high potential of attraction for yachting tourism also thanks to the quality of superyachts marinas and harbors.

The participants will enjoy a travel video experience to discover Lucca and its province along with the music of the Maestro Giacomo Puccini taking us on a journey matching relax and adventure, mountains and beaches, art and history, culture and cuisine.

The Lands of Giacomo Puccini shows the experience of the artisans, the cultural heritage of the art cities, the beauty of the seaside and the beaches, the charm of the natural parks, the quality of the music festivals, the opera, and the great events. All this along with a great hospitality offer and an excellent culinary tradition. Typical products, DOC and IGT wines, oil, fish, always selected in the typical local restaurants.

During the event, all the themed videos on art, culture environment and economy made by Lucca Promos will be broadcasted, including during the show cooking YARE Tastes Good, a “delicious” moment registered in the starred restaurant Lunasia with chef Luca Landi, reporter Eleonora Cozzella and 3  chefs on board that will perform this session mixing flavors with yacht life.